EL SOMBRERITO BRANDING

Togheter with 3d visualizations i was tasked with creating a graphic identity for my fictional Mexican restaurant “EL SOMBRERITO”. My main goal for this project was for the restaurant and brand overall to feel very Mexican.  To achieve this i took inspiration from real restaurants in Mexico as well as traditional mexican art, architecture, and design. 

MOODBOARD

moodboard

REFERENCE IMAGES

MAIN LOGOTYPE

main logotype

ALTERNATIVE LOGOTYPE

alternative logotype

TYPOGRAPHY

fonts

COLOR PALETTE

color palette

MOCKUPS

sunchairs
bus station